Perhaps the recent merger of Berger and VV/Lapua will change the dynamics of the screwed up market. Hogdon, Alliant, IMR, and everyone else in the components industry could use a well deserved kick in the butt given the way they have managed the availability of their products. While I have not used the VV powders, I have buddies that swear by them. I have strongly contemplated giving them a try, having preferred the tried and true traditional offerings. For me Lapua brass has been readily available with top quality. With minimum effort, VV could attack the market with viable alternatives to the popular powders we have been using. Currently, while popular in competitive circles, I think their powder designations are difficult to equate to popular hunting powders we currently use and not very well marketed. IMO