Hi,
The question at hand is a rather interesting and tricky one.
1. There are guys that say they will pay for the increased cost but then they really won't.
2. There are guys that do not know they will pay the increased cost until the results are proven.
You have to remember that when Cheytac & Associates released the original 408 it was met with HUGE criticism and doubt EVEN though they released it with 2 years of testing and radar data. That **** was before people even knew what radar data for rifle projectiles even was. Now people "accept" anything someone says as long as they mention "radar data" lol. Not understanding that not all radar data is the same
From a business stance I would suggest the following:
1. You lay out a business plan that is specifically for the new "line" of projectiles. Do not take any of your other projectiles markets, sells, costs, etc etc into account.
2. You lay out a system analysis in which you list every other ELR projectile in existence today with ALL their details, specifications, attributes and negatives.
3. Also make sure you take into account where the .mil types are going in regards to cartridges and where a new projectile can assist them.
4. In your business plan be sure to take into consideration of the "educating" portion of the idea. When something changes they way things are commonly done and accepted it is going to take educating the consumers to get them to realize they actually want that new product
5. You lay out a customer journey to show everything from awareness, discover, purchase, use, and bond. Highlighting the goals, opportunities, challenges and touchpoints of each.
Sincerely,
THEIS
The question at hand is a rather interesting and tricky one.
1. There are guys that say they will pay for the increased cost but then they really won't.
2. There are guys that do not know they will pay the increased cost until the results are proven.
You have to remember that when Cheytac & Associates released the original 408 it was met with HUGE criticism and doubt EVEN though they released it with 2 years of testing and radar data. That **** was before people even knew what radar data for rifle projectiles even was. Now people "accept" anything someone says as long as they mention "radar data" lol. Not understanding that not all radar data is the same
From a business stance I would suggest the following:
1. You lay out a business plan that is specifically for the new "line" of projectiles. Do not take any of your other projectiles markets, sells, costs, etc etc into account.
2. You lay out a system analysis in which you list every other ELR projectile in existence today with ALL their details, specifications, attributes and negatives.
3. Also make sure you take into account where the .mil types are going in regards to cartridges and where a new projectile can assist them.
4. In your business plan be sure to take into consideration of the "educating" portion of the idea. When something changes they way things are commonly done and accepted it is going to take educating the consumers to get them to realize they actually want that new product
5. You lay out a customer journey to show everything from awareness, discover, purchase, use, and bond. Highlighting the goals, opportunities, challenges and touchpoints of each.
Sincerely,
THEIS
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