First time I've heard of them. Looks like they're based in Wyoming and use Japanese glass, so probably good performance optically. They say they're assembled in a "military standard facility" and then shipped to their headquarters. I'm not a fan of them keeping their assembly location a secret, generally that means China or some other less desirable location. Looks like they have a more or less unconditional warranty, which is good, but can also indicate that you may end up having to use it...
Looks like pretty heavy scopes for their dimensions (33.6 oz), which can be good or bad depending on what you're wanting to do with it or if you care at all.
Not sure I'd buy one myself, but the price seems in line for what you're potentially getting. If it can survive a drop test and hold zero it'd be a decent option for a lot of people