Every one has their own opinion of what works. I hunt whitetail so it really doesn't take ultra performance to kill those. At any rate, I prefer long heavy for caliber high b.c bullets that have lead on the softer end of the spectrum. I have taken side cutters and cut bullets in half just to get an idea of how hard the lead was and how thick the jacket was. There is a good bit of difference from different styles of each even among the same brand. What does a person want? Absolute pentration like a Barnes or ultimate fragmentation like a berger or something in between. All of those styles can be used successfully. I have used all of those with an intended purpose but I really feel like there can be a compromise with all of them dependant on the situation. So as I stated earlier, right now for my purposes long, heavy for caliber high b.c. bullets that's a little soft is the least amount of compromise for my style of hunting & allow me the most margin for error. Different strokes for different folks. I've shot deer with all different calibers & bullets, if you do that enough then you will find what works the best for you. Then you get tired of what works best for you and will want to find something that works better and the cycle continues, lol.