There is more demand than ever. The human population has increased significantly in this country compared to 20 years ago. The interest and participation in matches has increased exponentially in the past few years. So has the amount of matches. Then there is panic buying due to a democrat being in office and during the early stages of Covid. We have created our own problems. All of us that have been in this sport and hunting for decades have been afraid of hunting getting banned or our firearms getting banned so we all try and strengthen our sport. We pass it on to our kids, grandkids, friends, the public etc…The good thing is it does strengthen our community but it comes at a price. Higher demand. New gun owners is a good thing except they need ammo too. I used to be able to go to the range midweek and there would hardly be anyone else there. For the past five or so years, I couldn't go anytime without it being an all out zoo.
Prices. Everything has gone up. Fuel, food, other basic necessities of life. Shipping, building materials, insurance. You name it. Inflation is hurting us bad. As a business owner, I do best with these two things in mind: 1: if I'm in too much demand, I'm doing it too cheap. 2: get and stay ahead of curves, including inflation. my rates are going up and up. Not because I'm greedy but because it's the only way I can sustain business. My employees need more money to keep up with inflation. We burn A LOT of fuel, carry A LOT of insurance, rely on air cargo and other shipping services, buy large and small tools. I can't sustain business let alone grow and expand paying this much more for key expenses without an increase in my rates and material markups. The bullet manufacturers and distributors that have raised their prices will likely be the ones that have the best chance of surviving and expanding.
If you're not happy with raising supply prices, you won't be happy anywhere.