I agree. Shot placement.
I shoot a lot. I am a farmer and fortunate to have my own range setup.
I have a few people come over to sight in before hunting season and hand me the rifle and say "here, can you sight this in?".
I've done so on paper and while handing it back ask them to shoot the 100 (4" steel) and 200 (6" steel) plates.
I am sometimes surprised how much some struggle to hit the plates.
Then... weeks later they bring the rifle back and ask to check the zero because they missed deer at the feeder.
Guess what... smack, dead center. I then suggest buckshot!
Happened twice last year.
You can only help so much.
Maybe take up fishing! LoL
Just a rant! I'm done!