I'll chime in here with just a few points. First off Steve, you know my stance on your products and I'd like to believe that you know that I respect what you and Brian have done. I wear the same Hammer Bullets hat you sent me more than 5 years ago, almost daily when I'm out and about. I like that hat so much, I'm wearing it in 75% of the pictures of me that are out there. But... I've shot a pretty wide variety of what you offer ranging from 6mm up through .458 and they haven't all been what I hoped for. I've had a few that didn't work out how I would have liked, but you've always supported your products.
The BC thing comes up a lot, but I believe that's largely overhyped. I've personally had the same bullet (260gr HH) have different BCs from one batch to the next. This was comparing an early LOT to a more recent batch though, so I didn't think much of it and the variation wasn't a big deal. High BC numbers sell bullets, right now, so that's just an easy criticism to make.
I've voiced my thoughts on erratic penetration characteristics under some circumstances before, and you may remember how that went. No product is perfect, and you know that. That's why you're always looking to improve your designs. I'm confident that when used under ideal conditions (velocity, twist, stability, etc.) the bullets perform as intended. As your customer base expands though, more people will have less than optimal or negative results because they won't meet the "Goldilocks" conditions to get ideal results. I still believe that the asymmetrical meplat on expanded bullets (with moderate velocity impacts) is going to cause unpredictable penetration. I've seen this with enough consistency to see a predictable pattern.
The biggest issue I have with Hammer Bullets isn't actually with Hammer Bullets as a company or with their products, it's with the "fan" base. I advocate for your product every time somebody asks me for advice about a hunting bullet. I do recognize that there are a lot of other products out there which work incredibly well though. Hammer bullets are quickly becoming the new 6.5 Creedmoor. Just like the 6.5 Creedmoor, your bullets are a quality product capable of standing on their own merits, but they don't work miracles or defy physics. And just like the Creedmoor, that overwhelming and, at times, cult-like advocacy is creating a backlash. If somebody asks a question regarding a Berger bullet, there will be a response to switch to a Hammer within the first 10 posts. To the credit of Hammer Bullets and the company's official representatives (you, Brian, and Ed) I don't see you guys personally being a part of that beyond what would be expected from the representatives of a company. I think what you're perceiving as hate, is geared more towards your overzealous, albeit well-intentioned, advocates. I didn't think it was possible, but I'm pretty sure that Hammer users are now more annoying than both Creedmoor shooters and anyone who shoots one of the Sherman wildcats! LOL
With all of that said, you know I love your product. I really don't think there's that much hate for your products, but there is a lot of frustration and fatigue when it comes to the non-stop, 24-hour cycle of Hammer commentary coming from the unofficial Hammer "team".
Andrew