I was reminded of a conversion I just had with a guy before Christmas. The guy's dad wanted to buy his two young sons 6.5 Creedmoors for their first rifles for Christmas. The guy was like I am glad my dad wants to buy them their first deer rifles, but I don't want em to grow up to be 6.5 Creedmoor shooters.
So I suggested 243, and he was able to talk Paw Paw into buying 243s instead. (cheaper ammo/availability was the selling point)
He skillfully avoided skinny jeans and man buns for his 2 boys, and didn't offend his dad.(cheaper ammo/availability)