Here are some of my VALUE picks (as opposed to being merely cheap):
Binos: Steiner 8x30 Predator
I paid about $175 for these. Great glass. Light, compact carry binocular. Work surprisingly well even in low light.
Spotting Scope: Vortex Viper 20-60x80 (non-HD)
I paid about $750 for it. I bought it because I started shooting F-class. Before that, I couldn't really justify the expense. Clarity and resolution are excellent. I have used spotting scopes in the $200-$300 range and been unsatisfied to say the least. A good spotting scope is not cheap. The Vortex is a lot of scope for the money. If you are trying to count points on that distant trophy animal in failing light, the Zeiss or Swarovski might be what you need. For my use, the Vortex is about perfect.
Rifle Scopes: Low End
Simmons Whitetail Classic 6.5-20x50
I paid $99 for mine. This scope is big and heavy and has to be mounted pretty high. At the top end of the magnification range, eye relief gets critical and resolution degrades. The absence of turret adjustments is a minus. Still, it can be had with a Mil-dot reticle, has precise and repeatable adjustments, and is provides surprisingly clear images through most of its magnification range. This is a clear, robust scope. It has its weaknesses, but it is a very good scope for the money. I had mine mounted on a varmint rifle. It was a good scope for that purpose. I believe it would have worked just as well on a .308 or 30-06. When I replaced it with the BSA, I gave it to a friend of a friend. He mounted it on his .22 and loves it!
BSA Tactical Mildot 30mm Tube 6-24x44
I paid about $125 for mine. This scope has a glass etched mildot reticle, side focus, and turrets. It has more down adjustment than up, which implies to me that it was intended for use with a canted base. I like this scope a LOT. The entire magnification range is clear and useable. Eye relief gets more critical at max power, but is still forgiving. Adjustments are not particularly crisp, but they are accurate and repeatable. This scope can be mounted low enough to make it easy to get a good cheek weld. I have it mounted on my varmint rifle now. It is a good varmint/target scope.
Rifle Scopes: Mid-Range
Nikon Buckmaster 4.5-14x40 and 6-18x40
I paid $250ish for the 4.5-14 w/BDC reticle and a little over $300 for the 6-18 with mildot reticle and target turrets. Both scopes have side focus. Both scopes have pleasing clarity and resolution through their entire range. Eye relief is not critical at any power. Adjustments are accurate, crisp, and repeatable. I like the mildot reticle more than the BDC reticle. Both scopes perform surprisingly well in twilight and darkness. They are very useable at night with just a bit of starlight or moonlight and careful power management. Be advised that the 6-18 has 1/8 MOA adjustments. Some may see that as a negative. My 6-18 is mounted on a 6.5x55 that is very accurate. The first time I shot it at 600 yards my first two sighters went into the ten ring of an F-class target and I blew the spotter disk out of the target with my next shot. For the money, the 6-18 is tough to beat.
My other scopes include a Meopta, a Kahles, and a couple of Zeiss Conquests with Rapid-Z reticles. They are all superior optical instruments and a joy to use, but they offer very little practical advantage over the Nikons on my other rifles.
All of the scopes I have mentioned so far have one thng in common: they are good, solid hunting and target scopes that can easily get me to at least 600 yards if they are mounted on a rifle chambered in any reasonable cartridge. Some of them may even get me to 1000 yards (I haven't shot that far yet, so I don't really know), but some rough ballistic tables tell me that I will run out of adjustment to go much past that. I can crutch them with canted bases and gain a bit more, but that is more or less the limit for these scopes.
When talking about rifle scopes, most discussions involve things like magnification range, clarity, resolution, low light performance, reticle style, and repeatability of adjustments. One thing that tends to get overlooked is the amount of internal adjustment that is available. Once shooting distances approach or exceed 1000 yards, the amount of adjustment needed eliminates a lot of otherwise quality scopes from being suitable instruments.
If a person really pays attention to internal adjustment range, and intends to reach much past 1000 yards, they will find that suitable scopes for that purpose start at around $1500 for a Nightforce, or maybe a bit less for a Leupold Mk IV, and go up from there.
The only exception that I am aware of is the SWFA Super Sniper line of scopes. They combine good optics, robustness, and repeatability with enough adjustment range to reach past 1000 yards if mounted on a suitably chambered rifle. They are no-frills scopes, but they have enough adjustment to take you where the average hunting scope fears to tread and they will do it for about half the cost of comparable scopes.
I shot my first F-Class match with a fixed 10x SWFA SS that cost about $300. More magnification would have been nice, but I didn't feel handicapped by it @ 600 yards. I think I would feel differently @ 1000 yards. When my skills progress to the point that I am ready to reach out to 1000 yards and beyond, I intend to start with SWFA's 3-15x42 SS. I may eventually step up to a Nightforce or S&B, but the SWFA will be enough to get me in the game and allow me the trigger time to hone my skills.
To find REAL values in shooting optics, one has to have an accurate understanding of what is really needed to accomplish their performance goals. Armed with that understanding one can then come up with a list of suitable instruments for the purpose and get a realistic idea of the price range required to meet the intended performance level. From there, it is a matter of budget and taste.
IMO, if you think $300 is too much to pay for a rifle scope, you have NO business playing the long range game. That is a mentality that is better suited to the 250 yard and under, 3-9x40, one box of shells every ten years crowd that hangs out on Graybeard's. There is nothing wrong with being a member of that group. I got my start there. Many people who fit that description are excellent hunters and masters of fieldcraft. I have friends who fit that description who showed me the ropes in the whitetail woods. They deserve respect and they will always get that from me.
But, they are not LONG RANGE shooters/hunters. That is a completely different discipline that requires a different sort of dedication to develop and master. For hunting at normal ranges, gear is less important and the degree of marksmanship required to be successful is not particularly demanding. The best hunters under these circumstances are true woodsmen who are masters of their environment.
To be a LONG RANGE hunter, one must master his equipment, himself, and his environment and it takes a higher standard across the board to achieve that. I am not there yet, myself. I am working on it. I am always looking for VALUE in my equipment to help me achieve my goals, but I also recognize that simply because something is a value doesn't mean it is cheap.
No matter how you slice it, a $99 Tasco is NOT a long range instrument. It can get a person started and be a platform for learning, but it won't get you there. It is a first step. That is not snobbery, it is physical and economic fact.