What do you want it to do for you?
I personally like quality and reliability and will pay for it. Something that will get me a reliable reading in bad weather and soft targets quickly at longer hunting ranges. My older GW BR2's have the on-board ballistic software which is very good, but they are a bit weak when it comes to reliable readings in non-ideal conditions. The Leica 3200 RF binos are very nice (excellent glass, a very powerful & fast RF) and they give the option to range while glassing. This I like, and it's usually good enough for most hunting scenarios if you have a range card taped to your rifle like I do. However, for very precise firing solutions in varied environments (i.e. shooting small rodents/varmints at crazy distances), you almost need to pair most RF's with a Kestrel. I like things simple when I'm in the field. Recently ordered 2 of the Revic BR4's to try. I really like the 10x power and the improved capabilities it offers. The features it brings to the table on paper are impressive in a small package, including the external temp sensor, station pressure, compass, altimeter, inclinometer, and the ability to program 10 different ballistic profiles. And being able to function in the field without messing with Bluetooth is good for me. What I'm hearing are good things about it, so my expectations are that it will make the grade for me as well. If all you need is a reliable, accurate range, many good options abound. Good firing solutions is another whole matter. I can report back later if you're not in a hurry, but there is a decent amount of objective, credible positive feedback already.
Leica, Swarovski, Vectronix, Leupold, Sig, Vortex, Bushnell, Nikon all offer decent rangers to meet varied needs and cost parameters.