100-packs. As mentioned by others, shipping averages out better over 100 than 50. There is also the cost to package that will inflate the cost for 50 to it is not proportional to the 100 packs. Bergers are a good deal in premium bullets and I am transitioning from "the other brands". Just wish there were Berger bullets in the medium and large calibers....you can start with .358 caliber!
I just like having them all made the same lot just like any other reloading component.
Ive been shooting Berger bullets since they had to ordered through Berger. At that time they had no suppliers.
Packing cost for the smaller box and s&h charges would negate any savings. I usually order 4 to 5 hundred at a time of any bullet below 338 anyway, so small boxes wouldn't help a bit. I've got more than one rifle per bore so I just order if the bullet is what I need, I don't pre-order 50 just to see. As another responder stated, I would surely look at a bulk pricing as it sells more bullets and gives your consistant customers a bit of a break.
Since this thread started we've added 1,000 packs for several of our most popular hunting bullets. Another change that is in progress is that we are getting larger boxes for the new heavy hunting bullets that will be coming out in the next few months.
Instead of these heavy bullets being available in our largest current box in a count of 50 they will be available in new 100 count boxes. The first of these is the 338 cal 250 gr Elite Hunter bullet which will become available in about 3-4 weeks.