The Backfire recoil pad is not hype. It performs as advertised. I have both the Limbsaver and Bacfire. On different caliber rifles so hard to compare which one is better. I just bought another Backfire for my Tikka 270, and a Limbsaver for the Remington 700 338 mag, only because there is no Backfire for it at the present time.
As for those of you with negative comments about Jims show> I find it informative and entertaining.
While his opinions might not match yours, it doesn't mean that he is wrong or a ding dong. I like the fact that he goes out and shoots, and invites others to shoot with him. He doesn't just sit in his Den and talk about things. He goes out and proves or disproves whatever theory he is dealing with on any given date.
For those of you who think you know better, or can shoot better, take one of his challenges and go out and try some of the shooting challenges. Be interesting to see how you do.
He tells it like it is, and I am sure that it offends some people's tender sensitivities. So be it. If he likes something, he doesn't just say he likes it, but he tells you the pros and cons and let's you make up your own mind. Some manufacturers probably don't like his program because if they are producing a substandard product, he doesn't pull punches and simply states what it's problems are. Don't expect him to praise a piece of junk like some others. It won't happen. I much prefer an honest evaluation than one that skirts around the truth.
Then there is always the choice. You live in a free country because of the sacrifice of soldiers and sailors.
You have freedom of choice. If ya don't like the program, simply click on another one.