At what distance do I "zero" my rifle?

[corsair4360]

If you were hunting I would say set the scope up for 'point blank range'
https://www.americanhunter.org/articles/2017/7/17/learn-your-maximum-point-blank-range/
On my LR 260 Rem rifle I sight in at 100mtrs & shoot out to 1000mtrs

For hunting the article is a bullseye.... When shots range from 25 yards to 500 yards on elk in the mountains of Utah, it is a quick shot challenge always where we hunt.