Because many of us have had excellent results with "target" bullets on game. Sometimes better than "hunting" bullets. $.80 each is nothing really when you're hunting. Say you buy 3 boxes of them for double the cost of your hunting bullet, then you shoot and hunt with them for a season. You're out an extra $100 right? That's a tank of gas in your pick up. If a hundred bucks over a hunting season is too much for you that's ok. I was there once too. But now a hundred bucks ain't a big deal to me, but 1/2 a mil of wind is. As for the hammer bullets, when they make a 30 Cal bullet with a remotely comparable BC I'll give them a shot. Personally, I have had mixed results with solids, but never had an amax or ELD fail to shoot well. Hell, I shot the NRL Championship with factory ELD-M ammo and did pretty well. Killed plenty of game with factory ELDs too.