I've wondered the same and these are the reasons I've come up with after numerous conversations.
The bullet technology wasn't there when they were introduced. Now it is but the barrels aren't the right twist in factory rifles. Additionally, the modern bullets won't run in the actions that were originally the target of the round due to mag length.
Essentially the WSM/SAUM rounds are prime for the current market but would take a new name to keep from confusing consumers with factory offerings.
If you want it, load your own ammo and use a proper length action and custom barrel and enjoy what is there.