I agree. The 6.8western ammo is around because they haven't sold enough guns. That's the single biggest stepping stone to gettting a new cartridge mainstream, have available ammo and budget friendly to exotic firearms chambered in it so people try it out. Everybody says Hornady marketing made the 6.5creed, yes and no, they also designed a cartridge/reamer and provided ammo that was accurate in an age of cnc machining so suddenly a budget rifle printed SubMOA groups and guys raves about it to friends. 6.5, 7mm, and 30 will dominate market, there's too many good 7mm cartridges and bullets. For the majority of North American big game hunting a 7mm is really hard to beat for performance vs recoil package