I believe that he will not be reloading. So that leaves factory ammo. Per midway; black hills ammo is $119.99 for a box of twenty. Lapua is selling for $61.99 a box. More affordable than the black hills, closer to half the price. One loading from nosler for $96.99 with only one load at 225gr ab. Remington loads the lapua, 20 rds for $125.99. Not many options for the lapua, most that have them above the $100 dollar mark offer one or two loadings. I'm not gonna be seen anywhere spending over $100 let alone up to $125 for a box of twenty. And at that, they better group 1/2" for that price. Remington and nosler only offer one load for the lapua. I only found four loads from lapua, and three of them were only 250gr. Black hills only has two 250 and 300 gr. If I'm not a handloader I would deffinately not go with a lapua if those are my options jmo, and I've not found one factory offered edge or 338-300 ammo.
For Lapua, HSM sells for less than 70 bucks, so does Hornady. There are more options for Lapua factory rounds than 338 RUM. Look it up. And for 250 gr projectiles, they are about equal price with 338 RUMs. For the Edge you are correct, I don't know of any factory ammo. I handload though, so that doesn't matter.
If he is not handloading, then go with a 300 WM or 7mm Rem Mag. It can't get cheaper, and they make factory loads that you could shoot to 1000 yards in hunting situations.