I use my Sendero 300WM on deer especially when sitting monster fields and chance at larger bucks at distance. Still use same elk load of 200AB @2950 fps. Deer don't seem to mind being hit with bigger bullet that I can see. Never felt recoil at game so the recoil discussion never held water for me. Do I shoot it for grins? Nope, shoot my 51 year old rebarreled .270 that is fun to shoot or .243. Killed about 140+ class buck this year at 270 yards with the 300WM. Deer went 70 yards which is no different than 6.5, .270, 30-06, .308 etc. So my answer would be get the 300PRC knowing what it is and use it for whatever you want. Like I said, never felt recoil shooting game. I am pretty certain that is true for 99.99% of shooters here as well. This may open up avenues for "lighter" calibers for shooting grins which I can't find any fault in that logic.