I read an article on the 26 nosler in one of the shooting mags. yesterday, they said it was based on a 7 rum casing. The interesting part for me though was the fact they said the recoil should be slightly more then a .30-06. This is interesting as they also thought it could catch on and be as popular as the .270win was. With recoil slightly more then a .30-06 will the benifits be greater then the 7mag? Not knocking it at all, as I would love to try one out, but I thought the recoil would be less then stated, thus making it more appealling then the 7mag. And yes I do understand recoil varies with different rifle brands and models. It will be interesting to see how it catches on.