I shoot a 243 win and can tell you it is no slouch on out there. My longest shot has been on a whitetail doe at something over 400. The load was a Speer boat tail 100 gr don't recall the exact load but it was moving out at approx. 2950. The deer dropped after taking 3 or 4 steps.
I can't see the 243 wssm doing anything less. Barrel might not survive a lot of load development though.
I agree, the .243 is a very good cartridge that is often turned down and underestimated.