Tell that to guys running NF..SB..Kahles..US Optics..and several others!
I have...Many times. Then, when I pulled out an optic that costs half, or less, they can't tell me how the top-tier scope is worth 2x-4x as much... First they exclaim the glass is better, then they look through the cheaper scope... Then the turrets are more solid, then they turn the knobs... Then finally they claim the warranty, only to find they both have a lifetime warranty... Then they usually have nothing to comeback with other than "Because it's a _________ (brand)."
I'm not hating on expensive optics because I can't afford them...I used to sell them at the gun store, and have shot through all the major brands. The super high-end scopes are nice, but having shot through them, and compared them side-by-side, I honestly can't see where they're worth that much more than most $1,000-$1,500 scopes.
I run Kahles and Zeiss on my main hunting rifles, but I also own optics that cost significantly less for target shooting. For the money, it's hard to beat the Vortex HST scopes for target shooting...Same glass and everything as the $1,000 PST, but it's SFP and doesn't have an illuminated reticle. If you have $1,200 to spend, the Zeiss V4 is an excellent option for a hunting scope. If you're looking for a good cheap optic for target shooting, the SWFA SS scopes are great. They're not top-tier glass, but they're super nice for the money, track true, and they're built like tanks.
Once again, this is just my opinion...And it's only worth what you want it to be.