It seems that there is allot of shooting at way to close of range with way to much cal for the job. If you shoot a 338 size bullet in the lower grain offerings and you push them fast enough at close range nearly any bullet will turn into a gernade with all that frontal area with no backside to back it up. I would think that maybe loading down to a lower velocity and using them for close shots may not be a bad idea or having some Barnes loaded up for close work. Shooting a 180 gr bullet in a real large magnum chambering at deer in close quarters is kinda like shooting a coyote with v-max's out of a 22-250.
In the quest of long range we typically build on larger cals and push bullets beyond there design capabilities in the short range to gain ballistics and killing power for the long range kill, during the first few hundred yards many of us are way out of the bullets design capabilities but by the time the bullet connects with our long range target it is within it's design capability and functions as we would expect. I think we have to keep in mind that we are building long range rigs, we don't expect a short range rifle and load to function at long distance why should we expect a long range one to function at close range.
Not trying to ruffle any feathers, just my take on it.