I reload for hunting and I do shoot targets out to 300 yards for fun. W-W, R-P, Hornady, Federal and Starline have served me well. As I stretched my yardage, I did notice that more "care" was needed for accuracy. I started seeing the difference in which case, loaded with equal powder, changed my POI. I now weigh, cham-debur, trim, flash hole and anneal every case and keep the same Batch of brass together for each rifle. If I could afford Lapua, I would shoot it... but for my MAX of 300 yards, the Ole Reliable's we grew up shooting work just fine. I know how particular the 1000 yard guys have to be, I have friends that shoot competitively, and the high dollar brass is well worth the cost, but for me, I'll stick with .35 cent brass...until I hit the Lotto !!