The lube can't be compressed, so it makes dents in the shoulder. When you start pushing the shoulder back, those dents will become wrinkles that will fold over and ruin the case. You'll want to use the lube sparingly and pull the die out periodically to clean the lube out of the die. The lanolin/alcohol mixture works well because it leaves a very thin layer of lube on the case which doesn't collect in the die as quickly as Imperial does. Honestly, Imperial Sizing Wax has worked better for me on the case necks when necking down in large steps (from 338-308) and the lanolin works better on the case body when making major changes to the shoulder angle or case taper.