I think you are simplifying the picture too much. I think it is good that the companies are doing a lot of different things. We have a lot of different needs and the companies are responding. I'll use NightForce as one example. They make great equipment. However, it is not at the same level as Hensoldt, Schmidt And Bender, Premier, or Swarovski at their higher series. By that I mean that you would look at the Swarovski Z6 level, not the Z5 level.
However, there are a lot of other issues other than glass. For instance, NightForce is very strongly built (hence a lot heavier) than a Swarovski. If you have folks shooting back at you you want something that is not goign to fail and that is reflected in price. I think that it is good that a company like Zeiss has three levels of scope prices. That reflects three levels of scope quality - but even the lowest level is way above trash like Barska or BSA.
The experience gathered in the high-end manufacturing is passed along in the lower end systems and it shows. A Zeiss Conquest is not as good as a Zeiss Victory, but a lot better than the sub-$200 scopes that abound now coming from China.
Leupold is coming back from mediocrity that it has gone through for the past 4 years, but they are now showing some very competent scopes. They cover the gamut from low end $200 - nearly $5000 now. If you need a scope they can produce it for you.
I have a Leupold Mark 4 that is just about as good as my Vortex PST but both are not in the league of my Zeiss Victory, my Swarovski Z5, or my Swarovski Z6. I have no idea why you would slam a company that produces a variety of levels of scopes if they price them accordingly. Do you just have something agains Leupold? From my standpoint, I will be latching on to one of their VX-6s as well as a Mark 8 when they are available (if the reveiews continue to be as good as the initial reviews are). I will let Ilya give them a look and follow his lead.
There are a lot of great scopes out there made by a lot of manufacturers and they are not all concentrating on one level of scope. I think you greatly limit yourself if you get stuck labeling manufacturers (except maybe Countersniper and Barska) without giving them a chance.