Well, first off, you are assuming that I wouldn't go lower than the asking price. I'll tell you that's not true. second, you are right, I am not targeting the guy who isn't really looking for a swaro, but finds something on here that is so cheap that he can't pass it up.
This is for the guy who has already decided he wants a swaro and is looking around. If right not you wanted a z8 or ATX and were shopping all the online stores and came across a $500 off sale at where ever you would be totally excited. Probably to the point of coming on here and posting about what deal you got. Not sure why guys want to poo poo me doing the same thing.
also, there is added value in me selling the cert rather than buying something and selling it. First off, there are a lot more opportunities to sell it. Say I get a z8. well which one? what reticle? what mag? what turrets? so now you as the consumer have to decide if what I have is what you want. if not, at what price point will it have to be to make the savings worth the compromise.
and again, to actually get something that is truly brand new is worth extra as well. If you have a product, say a spotter, and say its "new". well is it? where did you get it from? all those issues come to play. here the buyer is getting a brand new product direct from swaro and gets to chose exactly how they want it set up. want an ATX vs STX. done. want a 65mm vs 85mm done. want an 8x EL range vs 10x done.
I guess I like getting exactly what I want and knowing its actually brand new from the manufacture. And that's worth a few bucks more.
so, if you don't think saving $500-700 on a top end swaro scope, spotter, whatever is worth it (cause I know that would absolutely sway you to buy from one retailer to another) then this cert isn't for you. But, if you are already in the market for and are ready to buy one of a dozen different products and would like to save a good bit more than any of the online retailers are selling it for (yes, I think 500-700 is a good bit), then this cert is good for you.