Guys, let me help out. I have one of these Swaro 55% certs as well that I am going to sell, but not for the price the OP has listed, I consider his to be relatively cheap but it depends on what it is you are buying, as is the case with most of the "%" off based codes, the more things cost the greater the discount.
This is redeemed directly through Swaro, there is a Swaro contact person listed on the cert, this person will get the price list to you, "Directly from Swarovski", and the price list is where the 55% reduction comes from.
The form is completed and returned to the contact person at Swarovski and the order is processed directly through Swarovski.
For examples sake, the ever popular 15x56's are listed at $2554, subtract the 55% and that brings you to the price of $1149, plus the cost of the cert, in this case $800, totaling $1949.
The 30-70X95 spotter totals are $2632 for the eyepiece and $2288 for the objective totaling $4920, subtract the 55% and you are now at $2215, and again, add the cost of the cert, $800 and this would be ones total costs, $3015, this is a fantastic deal!
MY cert expires at the end of the year, so the order must be placed prior to then.
I suspect the OP cert has the same expiration?
Hope that helps clear all this up?