I have the 10x42 TA and recently bought the Leica Geovid Pro AB+. They are very similar on the optic side - both very good quality, lacking nothing IMO.
On the app side, the clear advantage goes to Leica. First off, the Swaro app only allows 3 rifle profiles which is a pain. I have not hit the limit yet in the Leicas but have loaded 5 profiles so far. I did not like having to delete profiles to add additional profiles. There are also many more inputs with the AB ballistics - can add in offset, zero conditions, etc.
I have not kept track or compared side by side, but I get more consistent readings from the Leica as far as what I am aiming at with the laser. I am not sure how the lasers actually compare, but I feel like I get fewer readings around the target and more on the target from the Leicas.
I will be selling the Swaros and keeping the Leicas.