Their website shows most items out of stock like everyone else, and it shows they accept credit cards, which is a good sign. Better Business reviews seem good, too.
It looks like they are in the same building with Smokey Mountain Knife Works. I'll be in Gatlinburg next month, may have to check them out.
Edit: Just looked at their web site, no point in going as it appears they have very little in stock. Buds Gun Shop Is just behind SMKW, but it doesn't appear their stock is much better.