Due to the success of all his shows, only God Knows what he gets per episode , and also per commercial. He has become a huge , profitable Franchise. He still has an outfitting service, and owns huge tracts of land. I say congratulations to the man , from going from outfitter to a successful business man, and celebrity , while still doing what he loves. May we all experience the success we work for ,financial freedom for our families , and personal happiness. I have used Nosler for many years, long before I ever heard his name , and also Hornaday, and other brands ,too . Never because of some guy in a commercial, only because I liked the results , in a given load , out of a particular rifle. Its all about having fun guys.