Unless you want to over pay like 99% of people do you need to a list.
List all of the features you think you want. Don't say need because people on this sight are not far off from politicians when it comes differentiating "want from need".
Next select at 3-5 brands with a good track record historically of producing a great product.
Now select a model from each company that checks all the boxes on that.
Now select a model above and bellow that model you just put on the list under each brand.
Decide if demo or refurbished scopes will make the list?
Now start hunting for a deal.
In terms of what you "need" Even with out looking at the responses this sight will prob. be recommending a lot of NightForce, Schmidt & Bender, Swarovski nothing wrong with any of those but your chances of getting a even a remotely decent deal not even a good deal is almost 0%. All of the bellow are well under $1000 and deals happen routinely on them that sweeten the pot. If you can not kill a whitetail of Elk at 1000m with any of the bellow the fault is yours not the scope.
- 1 Sightron 10-50×60 SIII LR Mil Dot Riflescope. ...
- 2 Vortex Optics Viper PST 6-24×50 Ffp Riflescope. ...
- 3 Burris XTR II 3X-15X-50mm Riflescope. ...
- 4 SWFA SS 3-15×42 Riflescope. ...
- 5 Vortex Optics Viper VHS-4310 Riflescope.
I will say this if you are buying a scope from a company that does not design or build their own scopes it is not smart to pay a premium for it. These companies come and go historically all the time. They might even have a great guarantee and a really good product but will they be around to honor it 20 or 30 years from now. Light builds plenty of scopes out of Japan for many different companies and very few of them are original designs. The cosmetics on the outside and the level of imperfections in the polished glass are the main things that change! The prices are like the wild west and retail price point does not track 1:1 with quality, customer service after the sale, or design elements. Most people fail to understand how price is set from a marketing perspective. Price is very flexible and not at all determined by what it cost to build an object. It is based more on the market segment they are attempting to market too and where in the market they want to position their product. The problem with scopes is you can not look under the hood really. Even with electronics trying to find meaningful info pre-purchase is tricky. So people toss money at it hoping that if they spend enough they will get a quality product. Taking a company at their word on marketing positioning is really foolish but it is done a lot in scopes, rifles, electronics, camera optics, musical instrument and tools. These industries have traditionally conspired to keep their customers in the dark on most of what they sell. That effectively eliminates a customers ability to spend money based on intelligent reasoning.
I have one Sightron Scope that is close to 20 years old and fantastic I use it for F-T/R. I have some Burris scopes that are 30 years old and going strong. Leupold more of the same! My oldest son has an SWFA that is at least 3-4 years old F-T/R. My Weaver Grand Slams and Super Slams are starting to get some mileage as well. All of the above were under $300 and some of them where under $200. Fastward to today and all of them would cost me $500-$1500 to replace. Not because the quality of the design or construction has gone up but because the prices have gone up while the value of the dollar has gone done and energy cost and taxes have gone up globally. You can often save $200 to $500 dollars off of a scope waiting and shopping for months for a deal and then when on comes being quick on the trigger!
If you are going to pay big money for a scope stay with brands that have been around for at minimum of 30 years. Made in America, Germany, Japan. You are almost always going to be better off long term buying from a company that has their own factory where they at the very least design and assembly their own product with quality glass from the world market place. I do not think anyone makes their own glass in house today they all buy off the world market place.
Also think about the weight of the optics and their mounting. Nothing is as stupendously funny as when guys say they want to build a mountain rifle and they they stick a heavy barrel, heavy bottom metal, insanely heavy scope, rings and base and a bipod on it then split hairs over the weight of the stock or the action or plan to have the action machined to lighten it. In fact this site is notorious at this point for people going with a short action to save 4 ounces or less and then ending up in the OAL limitation closet where they can not load their VLD bullets into their short action super magnum of choices and get full advertised velocity or accuracy out of the cartridge or rifle due to OAL limitations of the short action magazine box. Never take advice from anyone that is in the market place to sell you products. Never go with anything trendy! Never think you have the best of anything even if you tossed insane money at it! Never take an internet expert as anything more than an idiot even me and do your own research. For every really brilliant person on this sight their are prob. 500 idiots that parrot the the industry propaganda and are too biased or too clueless to admit they did something stupid in selecting parts and cartridges for their "dream rifle"! People like to look like big shots and like to check all the boxes on what ever is popular at the time and often empirical data as to what is "best" in the market place is absent! Which means it falls to testimonials or to what little data we have from the equipment list used by winners in shooting competitions which has almost no direct crossover to hunting.
A good indicator of how much systemic lying goes on in various industries is the recent Diesel-Gate that caught more than one company with their pants down. You had top down systemic company wide corruption in multiple companies to cheat emissions testing. If you do not think the same sort of behavior is likewise in scope glass and rifle barrels and action designs you need to go back to school. Not that many years ago a bunch of Lothar Walther rifle barrels where in the market place that where counter fit and they where not just being sold on Ebay they where being sold by gunsmiths all over the world. People will lie given the chance every-time money is to profit margin is at risk. People will often push what ever they can get a great deal on in terms of their markup. There are more companies selling barrels than their are companies making barrels! LOL Same thing goes for scopes, rings and bases! LOL The average person does not have the knowledge, skill or equipment to put all the brands to the test in every model that a company is selling! Companies assume that is true and will always be true!