Edge -
I appreciate your response, and maybe I am just too blunt an instrument to get this. However, I am still confused. My grandpa always told me not to throw pearls before the swine, and in this case perhaps I am the swine...!
As I read your post, I was thinking that we were (at least partly) saying the same thing. We both agree that having the reticle perpindicular (or parallel to a plumb line) when aiming is what is important because gravity pulls straight down on the bullet after it exits the rifle. This would happen if the gun were held a 90 degrees, upside down, or any angle in between. My thought is that since my natural hold is a canted one, I should have the scope rotated so that with that natural hold the reticle's axes are plumb and level respectively.
If I were to mount the scope as suggested by the article, when I held the gun the axes would not be plumb or level, and as I dialed in my clicks for extended range the bullet's impact would begin to wander off diagonally. To avoid this, I would have to "muscle" the rifle into an unnatural hold so that the reticle would remain perpindicular.
I guess my point is that it seems it is only important that the scope's reticle is oriented perpindicular and not the rifle as well. An extreme example of this would be that you could lay the rifle on its side, rotate your scope 90 degrees, obtain a zero, and still make hits at distance because the vertical wire of the reticle would be running parallel to gravity's pull.
Similarly, if the rifle's scope were mounted at a precise 90 degrees to a perfectly machined and fitted scope base, the reticle would only remain perpindicular if the shooter held it that way, or if it were in a solid and well-engineered rest that was leveled. If holding a rifle like that from a field shooting position is a comfortable hold that provides a good natural point of aim, it would make sense. I just can't seem to shoot that way.
Again, to summarize my (possibly very misguided) point of view: It seems that what is important is to be sure the reticle's vertical axis is as close to parallel with gravity's pull as is humanly possible prior to lighting the torch on your favorite long range pill. It doesn't seem, to me, to matter if the rifle is also perfectly oriented that way because once the bullet exits the barrel gravity pulls straight down on it. So we would have the bullets path running parallel to the vertical axis of the reticle. By the way, I tested this to 300 yards yesterday with my current setup. I know, not exactly long range, but the best I had access to from a bench, and no noticeable drift was observed.
For those of you who still think I am full of beans, please don't get too frustrated with me, and try to help a dense rifle enthusiast out. I'd really like to be convinced I am wrong, if I indeed am. Of course, maybe I don't need to understand, I should just listen and move on. Danged German-Irish blood...