Well first off, getting setup for reloading doesn't have to be very expensive you can get everything you need to start reloading good high quality ammo for less than $200. I don't know what cartridge you're shooting but chances are you could recoup that investment in 300 rounds or less. For most of the people on this board, 300 rounds goes by pretty fast. However, there are alot of hunters out there that are still shooting out of the same box of ammo that they bought 5yrs ago and for them reloading, as well as long range hunting is probably not a good idea. Secondly, there isn't factory match grade ammo that sports a bullet designed for hunting available, and if there is its probably real pricey. And for what we're doing that's what we need. Lastly, no matter how high of quality factory ammo you get, it's still loaded to minimum SAAMI specs, and your chamber is probably not reamed to minimum specs, and to get the best accuracy out of your rifle it is important to have ammo that closely fits the chamber and is tuned to the rifle.