What possible reason is it to "optical center" a reticle before zeroing? None that I can possible think of. Bore sight the scope and then put it on paper at the range, nothing else matters
So that when it's zeroed
through use of a base, ring inserts or shims it's still at optical center. That's right - actually getting a scope right on zero and never having to touch the built-in adjustments. Yes, it's possible and I've done it (though as noted in the post above above a few final clicks are usually needed).
99% of the time no one does it, and thousands of animals are taken each year by just "putting it on paper" using the scope's built-in adjustment. That's a perfectly adequate method.
However, why spend so much time on so many other areas of the rifle and then ignore the "twist" and distortion that we're putting on the light picture going through the scope? This site is filled with people who are anal retentive about the tiniest things with their rifles and want more than just "adequate." I'm usually anal retentive about Corvette things. And, to us, the details matter. If I can spend a little more time and money and be sure that what I see through the scope is as distortion-free as possible, I'll do it.
You can test it for yourself. Take a spare scope you have that has been on a rifle (and has therefore been adjusted away from center), cut the "V" in two sides of a cardboard box as discussed in
here, and spin the scope on its axis. You will see the trees and grass in front of your house move, and your reticle will spin in a circle.
Now optically center it using the quick-and-dirty mirror method, and then spin it just like before. What do you see? Nothing moving. And that's what you want. You're getting that extra performance out of your scope that you want if you can then keep it close to this center for the majority of its use. Just like parallax can "shift" what you see so can the distortion that your scope lenses have to put the light through when it is adjusted further away from optical center. It's just that we never notice it until you try the "spin trick" and see it for yourself.
If it still doesn't make sense to you, that's fine. If anyone is still interested you can find more info via Google. I use Google every day to explain things to patients; it's got plenty on optical centering.
Happy Easter, everyone.