I'm sure I read where short action rifles are now becoming more so medium length actions when actually measured. I believe the example was Ruger rifles. Hornady nailed it....in the sense that it's Shot Show and they are supposed to grab media and retailer's attention. Not everyone agrees, but the 6.5 market has really taken off for factory ammo and off the shelf rifles. Those who reload, develop wildcats or tinker are usually at the bottom of the market to satisfy. As said above, Hornady knows what they are doing, Remington being owned by ticket holders, not so much. Remington doesn't even catalog saum rifles anymore, when they could have locked down the 6.5 saum no consideration was made. More 6.5 ' s needed in this market? I don't know, but I welcome the companies risking it in the shooting sports.