Anyway, while seating, that brass rolls outward and curves back onto the bullet bearing. It is a very slightly bowed grip. The greater the sizing, the greater the bowing energy added. If friction were normalized between, a 2nd seating(without that upsizing) would be way easier, but trust me on this: tension is still the same.
With either the 1st or 2nd seated bullets, having a slightly bowed grip, if you run a pull test the force can be higher than would be expected as the bow is taken out. It's a Chinese finger trap effect. It's not always what you have, but it does explain differences seen in past pull tests.