No one is being forced to buy anything they are not willing and able to pay for the item or service. With regards to gas prices, people can walk, ride their bikes, car pool, use public transportation, limit unnecessary trips, prioritize, etc. I have done all these. Yes, it was tough, but you got to do what needs to be done to survive. I have a lot to be thankful for today, and count my blessings every day.
When I was stationed in the UK in 2000-2003, I experienced gas rationing and survived it. And yes, I remember the 7I0s too.