Agreed! In 2013, I shot a MT bull elk at 931 yards with 190 Berger VLD handload out my .300 WM, shot him at front chest area (the internal organs are all souped up) but still managed to run ~200 yards. My hunting shot another bull elk from the same herd at <300 yards with factory HSM 180 Berger out of his 7MM Mag and the bull was DRT (lung shot).
Two weeks earlier, it took my other hunting buddy 3 shots (2 pass through lung area and 1 through front left shoulder) using factory 180 Barnes TTSX.
IMHO, all bullets used performed as advertised but the all the elk expired differently.