We OEM'd our G7 model through Nightforce because of the QC process. For the 5.5-22 NXS line, critical components are manufactured in the US and shipped to Japan for assembly. Assembled product is delivered to Idaho, and run through the worlds toughest Quality Control process. Every scope. This stringent set of standards has pushed the evolution of the design and manufacturing process. They've even had to send guys to Japan to teach them how to assemble correctly (they were getting tired of fixing everything). QC and mfg techniques is what sets this product apart.
You can buy scopes in the US that are made by the same guys for $200 bucks. Does that mean that it is as good as Nightforce? Again back to QC, each NF scope passes a resolution test that is as stringent as anyone in the industry.
As far as profit, we have significantly smaller profit margins on the new scope program, but it does have a better value for our customer.
We are providing the quality of product now with G7 that I always wanted to with Huskemaw, but was limited because the marketing budget was too big. Comparatively, Nightforce spends pennies on advertising, because they invested in quality. Obviously, long term this is the right way to go. Is the extra $ worth it? Yes.
If you want a budget LR scope, check out the new HS Series from Vortex in the LR configuration.
