Agreed. In a practical hunting scenario 6x will do a lot more than most people believe. I've been running fixed 6x scopes for years and have never felt like more magnification was needed. I began with two Leupolds on different rifles, a 6x42 and a 6x36. I ended up keeping the 6x36 and getting an M1 turret installed. If you know your loads and hunt within reasonable distances, a 6x is more than able. Longest shot to date on a whitetail was at a layered 410 yards. One shot kill. I been able to stretch it out farther on 6"x6" square and 8" round hanging steel.
I just picked up a Sightron SII 6x42 in a trade and will keep boxed until I can acquire another rifle to put it on.
Personally, I just don't see the need for the latest $1000 optic with super zoom, illuminated reticle, range finder, etc. It just complicates things. Others may feel differently.