"Truth in Marketing"
If that is not an oxymoron, I don't know what is!
As a general rule, there is actually very little truth in marketing (I know, hard to believe). To the contrary, most marketing folks are experts at anything but telling the truth. Reality is, if they simply came up with the truth, their products would be a whole lot less sexy, and anyone could do the job. They get paid well to stretch the truth, work around the truth, and recreate the truth, whatever it takes to "sell baby sell".
Who marketed their bullets with a "truthful" BC? Until Bryan Litz publicly hit the scene, the answer was pretty much no one (Sierra gets a pass). Most manufacturers were using a bunch of made up or over inflated numbers to try and get a leg up on the competition. When Bryan published his BC values for pretty much everyone's bullets, that brought about some "truth in marketing". THANKS! If someone had not taken the time and effort to do that, where would all of us long range shooters be? We would still be at the mercy of the marketing folks, and still wasting a bunch of time trying to figure out what the BCs really were.
Now Hornady comes along touting the many exploits of their "NEW" 4DOF Ballistic Solver. Many consumers were probably sitting back in amazement at its many miraculous capabilities, impressed by this new "patent-able" technology, and jumping for joy at its low-low price of free. Thanks has to go out to those Hornady marketing folks for doing another bang up job at launching a new product.
Then Bryan Litz aka "Mr Truth in Marketing" shows up, blowing out the candles, popping the balloons, tearing down the streamers, and the launch party is not really a party anymore. Now its on like Donkey Kong, we have AB in this corner, and Hornday in this corner! Better figure out what side you are on, because you are either with them, or you are with us. This is going to make the Civil war look tame by comparison.
8 pages later, on multiple internet forums, and we probably have a slightly better idea where a lot of the truth actually lies. Unfortunately, things got said in the heat of the moment, feelings got hurt, and rather than coming together as a long range shooting community, many shooters were pushed in one direction or another. Who's at fault was all of that, **** Marketing People!
What could I possibly add to all of this, I would say consider the following:
- Patents? That part scares the HELL out of me, because I have lived through way too many legal battles between companies over who had the rights to what. Everyone remember the reticle battles, anything that had some form of a hashmark in it was a violation of someone's patent rights. How much did that cost us as end users/shooters? Way too much. Who got rich, the **** Lawyers!
- Whats Next? Leave it to those Hornady marketing people to pull out the oldest trick in the book. Who would like some free candy, I mean who would like a free online ballistic solver? So you really like that free online option, great, but guess what we have for you now? An App! Oh joy! Free, well not exactly. Guess what else we have? How about a full bullet library?. Great! Free, well not exactly. Money, Money, were in the Money Now! Someone thank those people in marketing for taking something that was free and turning it into another money maker!
- Whats Wrong With That? Nothing wrong with making money off of a product you develop, right? Go back to that first part, PATENTS! Now all of a sudden, we have gone from a free product, to a patented product that people are paying for, to a situation where we once again have a patent ******* contest that locks up the market and makes every shooters life miserable.
Is that all some far fetched stretch? Maybe, but it would not be the first time that things went down that way.
If all of this discussion and debate could keep something like that from happening, then sorry but I am all for it!
Way too much typing, so it is time to call it quits with that!