Yea I remember those days. Today the avarage retail for CCI #41 is $69.95. The reason they are more than other SM rifle primers is that they are made for the mIllarty for semi/auto firearms. They are Match Grade Magnum Primers with the anvil extended so that there is not a chance of a "Slam Fire" in semi/auto weapons. They are actually almost the same as the CCI Match Sm Rifle primers BR4 with modification to the anvil not to "Slam Fire" Midway is asking $94.99 for CCI BR4. "That's CRAZY" Larry is going nuts with his prices. If you are looking for a match grade primer- GO with the CCI#41 for small rifle. If you want the match for Lrg rifle CCI BR2 that $94.99. Buy the CCI #34 it is the same only won't "Slam Fire" Test have been done and these are the same only different marketing lables. All your "Bench Rest" primers are magnum primers, just with higher specifications. You think Uncle Sam would let bullets with inferior primers go into battle.