Ok here is my take on this as a user of 6mm bullets on a good number of deer.
Partitions and other of the like these are the best choice on the larger deer were a combination of good penetration but also fragmentation is required. penetration without any fragmentation fails to do enough damage to the heart lung area for a quick clean kill. however fragmentation is reduced in such bullets as range increases with the drop in velocity.
In the case of the likes of 95grn balistic tips these are a different bullet than the lighter varmint bullets being far less explosive in thier fragmentation, though still more a sort of maximum expanding type. these are better for smaller deer like Our Roe in the UK giving good clean kills (without too much meat damage) however at very short range or very fast speed they can be too fragile. Also making a good longer range bullet stangley enough for larger deer when the partition type bullet has slowed down as they will still fragment at lower impact speed in my experiance. Plastic tip or not they expand very similar to the 100grn sierra pro-hunter or gameking, both also great bullets.
I like the plastic tip however as it gives great uniformity in the bullet tips that can get damaged in the field in the case of soft lead- such as the sierras.
I wont personally use v-max and the like although when they impact at slow enough speed they can act very much like Balistic tip hunting bullets impacting at shorter ranges. my thoughs here are simply you never know how far you are going to shoot though i do have friends who use them they all tend to neck shoot at shorter ranges and to be fair if your close enough a .22rf with subsonics will kill if placed with absouloute presision here- Although there cant be many places were such action is legal or ethecal
Match bullets are not for me at all and thier use would be illegal in the UK on deer anyway were we must use expanding type ammunition.
So to sum up deside on what is the shotest and longest shot you are likely to take come up with the average and the size of animal you are after, then choose the bullet type best suited and develop the most acurrate load with the brand of bullet your own gun preffers.
All said and done 7mm bullets are better than 6mm at longer ranges on deer, this is so we can justify more than one rifle