Buy your own components and take them to any competent gunsmith and you can have a custom rig that hammers for under 2500$ any day all day. No sense in paying for a package deal as seen on tv. Find a guy that can drill a straight hole and is not in a hurry to crank out as many rifles as possible and send him your parts.
It all relative to what you want to build. If you have a $2,500 pile of parts and send it to a smith that is nice enough to put it together for 1K you now have a $3,500 rifle
There are plenty of good smiths out there that put out quality rifles. Do a little research and pick one you are comfortable with. Not a bad idea to see their shop and equipment also it might also give you some insight.