I know the feeling there, I sold a NightForce to fund a Ducati project I had at the time (well, I still have it but it's less of a project now) on another forum and none of the guys there were interested. All of them want their $250 2-7x33's with their 1" tubes. Some wanted a fixed 10 for "ultra long range shooting" which in their minds is 800-1000 yards. Granted a 10 is fine for 1000 yards if you can find the target, but not for any further and even at 1000 it's a stretch. They saw no need for a 5-22 power, except for the varminters who wanted a 24 power for some reason for 350 yard groundhog hunting, but they don't want to spend more than $400 for it.... you're not gonna get quality dials at that price, and the scopes can only get so durable and have so good of glass at a certain cost.
Once I get the money I'm gonna be looking for a Schmidt 5-25 or 3-20 for a 28 Nosler Or 300 rum project (still haven't decided which)