I believe most of the ballistic programs (ok, I'm showing my age again... apps!) have a correction for distance from the muzzle to the chronograph. I know my old one did but then, it was also in basic, so I guess I'm dating myself again! Just Google 'corrected muzzle velocity chronograph to muzzle' and you'll get a laundry list of web sites, including LRH. Depending on your distance, that could be at least some of your "missing velocity."
I don't think the book authors cheat outright but they do have their moments. Using custom guns (I always felt Nosler was really bad about that), longer than "usual" barrels, they might be able to inflate their numbers a little but remember, their data goes out to everyone to check and the number of chronograph's out there now tend to keep them pretty honest. Whenever you get data that is contrary to what's in the book, go back and look at what they used again. Magnum primers? 26 instead of your 22" barrel? Slightly different bullet? I don't remember them listing powder lots but even that could have an effect! Ballistics is part voodoo and part science, although if you dig deep enough and hard enough you can usually "science the doo" out of the voodoo! Plus the labs have actual shooting tunnels with good, steady lighting over their chronograph (well, Sierra does, they'll be glad to show you if you stop by their facility in Mexico, MO!) and don't deal with as many of the variables we amateurs do!
Honestly, stopping by and getting the free tour at Sierra, which I do every time I go up there... it's fascinating and I learn new stuff every time I've gone. I don't know if others have tours but if so and you get the opportunity, take it! Personally, I could spend hours and hours in their shooting lab! Plus you get to buy "seconds" by the pound! It's like a treasure hunt as each bullet has to be weighed and perhaps trimmed (of lead or plastic), has a missing ballistic tip (what a hollow point! Plus they still usually feed just fine) or has some cosmetic flaw that has zero effect on the bullet. I've got about a dozen .22 cal, 40 gr. ballistic tip bullets with no lead core that weigh 14 grains each! They should probably hit 5000 fps with a bit of Bullseye under their little boat tails! Heh heh heh. No range but yee-haw! Back when Sierra was in in CA I lived right up the road a ways from them and we used to get mixed bullets by the pound at scrap lead prices! No more of that but even today I'm like a kid in candy store when I go there! The only thing that limits my 'enthusiasm' is my budget!
Cheers,
crkckr