Sit back and enjoy because this could be a long post. I have seen several of this type of post lately.
Someone has a favorite cartridge and wonders why the industry has seemingly abandoned it. Well the answer is SAMMI. We in the USA have industrial standards and different areas have different controlling societies. Automobiles for instance have standards so that Goodyear can make tires that fit all autos.
So the gun industry is no different. Since guns are mass produced in factories and most gun manufactures do not make ammo then we pass standards so Winchester can make ammo for a Remington rifle and vis-versa. It is not as simple as changing a twist rate to improve a old cartridge.
If you change the twist rate to allow a heavier bullet to stabilize then it would not stabilize in the standard twist barrel. So when Joe Blow goes to Walmart and buys a box of ammo and has poor performance from his new ammo with a heavy bullet that he has been reading about in all the gun rags. Who does he blame, The ammo maker for making ammo that was not suited for his rifle or the gun manufacture who made his gun 30 years ago and had no idea then that we would be making heavy for caliber bullets and the better performance they provide. It is not as simple as just changing the twist rate or lengthening the throat for the heavies to improve a old cartridge.
I am guilty and one of my favorite rifles is a 270 WSM with a 1/8 twist and throated for the 170 Bergers. However it will not shoot factory ammo because if you try and fit nickel plated cartridges in it they won't fit.
You can begin to see that while we are free to change and modify cartridges as we see fit they do not meet the SAMMI standard and therefore would be a nightmare for rifle and ammo manufactures to change the specifications at will.
Enjoy your old cartridge of choice. Don't harp on companies for coming out with a new cartridge. Winchester did not come out with the 6.8 Western for any other reason except the 270 WSM is set in stone and they can not change the specs at will. We want to modernize old cartridges but the system does not allow us to change the specs and that is a good thing.
The public has a right to look on the barrel of their current rifle and see what cartridge it is chambered in and go buy that specific ammo and know that it will fit and function well and safely.
Henry