I shoot a 300prc and love it over my 2 300wm. In my opinion it's an improved 300wm so to speak. The 300norma is what hornady wanted the 300prc to be and it shows.I think the PRC has an interesting place. Issue is it's not THAT much superior over the 300 WM and doesn't match the Norma.. so it's in that middle ground where there was a lot of marketing hype. It will be around for a bit, Hornady has invested so much money into it, it will stay alive. It's a great round, I love it, but it's not one that blow up my dress.