It's like anything else. Limited supply drives up the cost. I took my wife and daughter to dinner last night. The pre-dinner drink choice was a tough decision. The restaurant had Pappy 15, Blantons, and a number of other options. I held back on ordering the Pappy at $60 and enjoyed a Blantons at $15. I'm a bit worried that the bottle of Blantons I purchased will be in harms way tonight. Several people are coming to the house to watch the football game.