He's right in that yes, a lower charge weight reduces gas ejecta volume, and does impact the recoil calculation.
But bullet weight and rifle weight have a much larger impact on the calculation. I did a quick deal, and using 30-06 as an example - dropping from 180gn bullet to 165gn bullet, or adding 2# (10lb to 12lb) to rifle weight) each is the same as dropping 20% of charge weight. Only one of those variables (powder) has a direct impact on precision, so it can be more difficult to arbitrarily change.
You can skin the cat multiple ways. His theory basically amounts to use less of a faster powder, which has a range of application.
Anecdotally, I would also say there's a pretty big difference between 90% loads to max loads also. I rarely shoot for max pressure/ max velocity, I shoot for precision and if I need more velocity would upsize the case rather than keep stuffing it with powder. Basically trying to say if I set up a 300 WM and 300 RUM to push the same bullet at the same velocity, the 300 RUM should have more recoil because it does use more powder (generally), but being a less-than-max load impulse feels different than a max load 300 WM. I haven't done this exact comparison, but I shoot a lot of 300 RUM that's not maxed out instead of loading 300 WM, makes the one rifle more versatile to me, and the RUM is consistently more comfortable to shoot. Even in same stock/ etc - I use factory Rem 700 Long Range rifles in 300WM as a base to convert to 30 Sherman and some other non-factory cartridges, so I have essentially the same rifle in 300 RUM, 300 WM, 30 Sherman to compare against. (I did put a JP tank brake on a 30 Sherman and it might as well be a 308 now
Unpleasant for everyone except me!)
One example per Nosler to build that out with numbers:
300WM, 200gn AccuBond, Magpro - 2935FPS @ 80.0gn/ 105% load density (middle load on their chart, not max)
300RUM, 200gn AccuBond, Magpro - 2946FPS @ 86.0vn/ 86% load density (bottom load on their chart)
The RUM, because of more case space impacting burn, uses more power to achieve the same velocity. Yet subjectively to me, the higher charge weight would have a lighter/ different impulse compared to the 300 WM load.
Then there's the issues of powders don't carry over to a larger case, so what would 82.5gn of H4831SC feel like in the RUM to make the same velocity but at an 82.5gn charge weight?
So much about recoil is subjective, stock design and fit are a huge part of it also.